2020 Educational Sessions

State of Organic Regulation | 8:00-8:30 a.m.

Jenny Tucker - Deputy Administrator, USDA Agricultural Marketing Service

Opening the show with an update on policy that our entire industry is built around; Jenny Tucker, Deputy Administrator of the Agricultural Marketing Service (AMS) will be speaking to the latest issues in National Organic Program around compliance and enforcement; from nuance to broad strokes, make sure to bring your questions.

A Financial Approach to Market Forecasts | 8:30-9:00 a.m.

David Magana - VP - Senior Analyst, Rabobank

What fresh produce commodities are seeing retail organic premiums rise and what commodities are seeing organic premiums come under pressure? David Magana, senior analyst for horticulture for Rabobank, will speak to these hot financial topics, and review research Rabobank has conducted on premiums for organic produce at retail. Magana will consider strategies the organic supply chain must employ to manage the balancing act between increasing retailer demand and ensuring grower profitability.

Retail Panel | 9:00-10:00 a.m.

With organic continuing to drive sales gains in produce departments, a panel of key retail thought leaders examines trends behind organic growth, including supply, consumer demand, merchandising strategy, use of private labels and more.

Plenary: Organic and Climate Plenary Session | 10:00-11:00 a.m.

The food system is a significant contributor to one of our greatest threats – climate change. Fortunately, just as poor land-management practices are contributors to climate change, use of good on-farm practices can lead to climate change mitigation. This plenary conversation will explain how organic farming can be part of the climate change solution. We will explore new technologies designed to share effective practices with farmers around the globe. And, we’ll hear from the Chair of the U.S. House of Representatives’ Select Committee on the Climate Crisis.

11:15 a.m. - 12:00 p.m.


How are organic marketers and consumers responding to consumer desires for sustainable and compostable packaging? What is the attitude of buyers about reducing plastic in packaging over the next few years? Are consumers willing to pay the premium? Those are some of the questions that a panel of leading buyers and marketers will discuss during this panel on sustainable packaging.

Organic 101

New to the organic industry? Join us to learn the basics of what the organic label does (and doesn’t) mean, how it is enforced, and why it is the gold standard for food around the world. We’ll discuss produce merchandising best practices with an eye toward alignment with organic regulations, as well as those that have been proven most successful with retailers and shoppers.

12:30-1:15 p.m.

Food Safety

Food Safety is the backbone of the industry’s trust with consumers, join us for a deep dive on tools and tech available to enhance the operational ease of food safety assurances throughout the organic supply chain.

Organic Consumer Messaging for Maximum Impact

A major, industry-invested consumer research project has revealed what drives shoppers to choose organic, what messages penetrate deeper than others, and what attributes of organic are the most valued by today’s diverse customers. Come for a produce-focused look at the resulting toolkit, designed to help the industry speak with a unified voice, using the messages proven to be most compelling to our shoppers.

1:30-2:15 p.m.


B2B ease through logistics advancements, it’s not just trucking anymore. Moving organic produce all over the world is an everyday reality, and the innovation around tracking and delivering fresh perishables is based on partnerships around transparency and transaction.

Organic Policy Panel

Organic is the most highly regulated food system in the world. Come hear the latest from the individuals at the center of regulatory affairs for this $52 billion sector. Topics will include a review of enforcement actions at the National Organic Program.